I am inspired by others, as I most often am, to address a common issue that plagues many business owners and their teams. My inspiration was initiated by one, “The Knowing-Doing Gap,” a book written by Jeffrey Pfeffer and Robert Sutton, two then Stanford University educators and published by Harvard Business School ©2000, about why leaders … Read more It’s Not What We Know, It’s What We Do! A Practical Process for Taking Meaningful Action
I wrote a post on the importance of developing and using an effective strategy and strategy statement recently. As a compliment to that, here is a piece that describes a simple, fast, and easy test to apply to your strategy to see if is likely help you and your business perform, achieve, and succeed. Rather … Read more The First Question to Ask of Any Strategy – A Quick Litmus Test
Yes, I am of the school of thought that believes (knows) that developing a well-thought strategy is not the product of a divisive process that wastes time and money and that ends up in a binder on a shelf or archived on the server. To the contrary, it can enable alignment, unification and focus of … Read more Do You Have A Strategy? Does It Work?
A Disturbing Trend in Business Communication Over the past couple of decades, the global economy has become more knowledge and service-based. It’s led to a proliferation in the number of professional service firms, specifically, consultancies, and more specifically, marketing firms, including but not limited to branding, design, advertising, digital, interactive, web, social media, and countless … Read more “What We’ve Got Here Is Failure to Communicate!”