Understanding the Uniqueness of Professional Services Strategy & Positioning

Professional service firms, including creative services such as marketing and design agencies, have their own distinct qualities and characteristics, their own unique business DNA. Developing an effective strategy and position for your professional or creative service firm is a critical first step that underlies successful planning and execution. There’s a ton of material on this topic, but none more relevant, applicable, and relevant than this HBR case study. It’s a must have.


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