You Can’t Manage What You Don’t Measure

For almost every service agency, profitability is the financial result most crucial to survival, and ideally, sustainable, managed success. It fuels cash flow, and is a primary factor in determining valuation. So it stands to reason that measuring and managing profitability would be critically important too, right? But how many of us really measure and manage at a meaningful, actionable level?

profitabilityClick on the link below and let’s drill down, explore, and see if we can identify some profitability ratios that are available that we don’t measure and manage, but would empower us to increase productivity and profitability if we did.

You Can’t Manage What You Don’t Measure-red

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