Pricing is such a key variable in our success formulas. What are we saying about our offer and what are we trying to accomplish for our businesses with our pricing? This HubSpot Agency piece is a bit dated and written with agencies in mind, but it is relevant for all … Read more Re-think Your Pricing?
As a compliment to my last post, Assess for Success – 6 Ways to Evaluate And Improve Your Business: Part 4 Customer Segmentation, below is a link to a HubSpot post “How to Create an Ideal Client Profile.” It is written with ad agencies in mind, but can be adopted for and adapted to any professional … Read more Ideal Clients – More On How to Create an “Ideal” Client Profile
In the first installment of Assess for Success, we reviewed Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis. In this second installment, we’re going to review assessing value creation and delivery. (Image courtesy of www.orbussoftware.com/blog) Specifically, we are going to create a Feature-Benefit-Value Mapping process to enable you and your employees to determine and understand the … Read more Assess For Success: 6 Ways To Evaluate & Improve Your Business – Part 2: Feature-Benefit-Value Mapping
Most successful businesses are built on effective strategy and the ability to communicate that strategy to stakeholders to get their understanding, commitment and contribution to your success. Most companies don’t have an effective strategy, or can’t communicate it if they do. This is the best content I’ve come across for effective strategy and strategy statement … Read more Does Your Business Have A Strategy? Do the People Who Need to Know It Know It?