Presenting at Upcoming Supporting Strategies Business Fundamentals Bootcamp

I will be presenting “Sharpening Your Marketing Focus: 2 Steps to Effective Lead & Customer Segmentation” at the Business Fundamentals Bootcamp, November 18, 2016, at the Andover Country Club in Andover, MA! This event’s theme is “How will the election results impact the small business community?.” These events have been held for many years and … Read morePresenting at Upcoming Supporting Strategies Business Fundamentals Bootcamp

Ideal Clients – More On How to Create an “Ideal” Client Profile

As a compliment to my last post, Assess for Success – 6 Ways to Evaluate And Improve Your Business: Part 4 Customer Segmentation, below is a link to a HubSpot post “How to Create an Ideal Client Profile.” It is written with ad agencies in mind, but can be adopted for and adapted to any professional … Read moreIdeal Clients – More On How to Create an “Ideal” Client Profile

6 Ways To Evaluate & Improve Your Business: Part 4 – Customer Segmentation

This is the 4th installment of Assess for Success: Part 4 – Customer Segmentation. This process follows SWOT Analysis; Feature, Benefit, & Value Mapping; and Competitive Analysis. All of these processes, as well as those yet to come are designed to help owners and their teams identify and update outdated or mistaken beliefs and assumptions … Read more6 Ways To Evaluate & Improve Your Business: Part 4 – Customer Segmentation

Assess For Success: 6 Ways To Evaluate & Improve Your Business – Part 2: Feature-Benefit-Value Mapping

In the first installment of Assess for Success, we reviewed Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis. In this second installment, we’re going to review assessing value creation and delivery. (Image courtesy of www.orbussoftware.com/blog) Specifically, we are going to create a Feature-Benefit-Value Mapping process to enable you and your employees to determine and understand the … Read moreAssess For Success: 6 Ways To Evaluate & Improve Your Business – Part 2: Feature-Benefit-Value Mapping

Assess For Success: 6 Ways To Evaluate & Improve Your Business – Part 1

For every business owner, it is very beneficial to know the current value of their business, and the factors that determine that value. That requires doing valuations on a regular basis. What about the non-financial aspects of our business? Do we know the current worth and condition? We may think so, but there are several … Read moreAssess For Success: 6 Ways To Evaluate & Improve Your Business – Part 1

Top 5 Value Drivers & Value Killers of a Business

Top 5 Value Drivers and Value Killers of a Business A few years ago I went to a professional group meeting. The topic was “value drivers” and “value killers” of small companies. There was a very qualified panel of experts (I don’t remember who they were at this point – sorry about that panel members), … Read moreTop 5 Value Drivers & Value Killers of a Business

Design Business Success Starting at the Top

Once upon a time, there were two owner-manager partners of a small professional services firm. Like a lot of small businesses, they started successfully, but struggled with consistency over the years, fending off near-death cash crunches on an all too regular basis. After surviving yet another near death experience, they decided they wanted to re-design … Read moreDesign Business Success Starting at the Top

It’s Not What We Know, It’s What We Do! A Practical Process for Taking Meaningful Action

I am inspired by others, as I most often am, to address a common issue that plagues many business owners and their teams. My inspiration was initiated by one, “The Knowing-Doing Gap,” a book written by Jeffrey Pfeffer and Robert Sutton, two then Stanford University educators and published by Harvard Business School ©2000, about why leaders … Read moreIt’s Not What We Know, It’s What We Do! A Practical Process for Taking Meaningful Action

How Do I Keep Doing “The Right Things” As My Business Grows

“The right things” probably don’t change much as your business evolves and grows. But “the right way to do them” often does. More often than not, we don’t lack “knowing” but we do suffer from “not doing.” So how can we lead and manage (two discrete functions) and sustain success and continuous improvement. Here is … Read moreHow Do I Keep Doing “The Right Things” As My Business Grows

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