6 Ways To Evaluate & Improve Your Business: Part 4 – Customer Segmentation

This is the 4th installment of Assess for Success: Part 4 – Customer Segmentation. This process follows SWOT Analysis; Feature, Benefit, & Value Mapping; and Competitive Analysis. All of these processes, as well as those yet to come are designed to help owners and their teams identify and update outdated or mistaken beliefs and assumptions … Read more

“What We’ve Got Here Is Failure to Communicate!”

A Disturbing Trend in Business Communication Over the past couple of decades, the global economy has become more knowledge and service-based. It’s led to a proliferation in the number of professional service firms, specifically, consultancies, and more specifically, marketing firms, including but not limited to branding, design, advertising, digital, interactive, web, social media, and countless … Read more

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