Ideal Clients – More On How to Create an “Ideal” Client Profile

As a compliment to my last post, Assess for Success – 6 Ways to Evaluate And Improve Your Business: Part 4 Customer Segmentation, below is a link to a HubSpot post “How to Create an Ideal Client Profile.” It is written with ad agencies in mind, but can be adopted for and adapted to any professional … Read more

6 Ways To Evaluate & Improve Your Business: Part 4 – Customer Segmentation

This is the 4th installment of Assess for Success: Part 4 – Customer Segmentation. This process follows SWOT Analysis; Feature, Benefit, & Value Mapping; and Competitive Analysis. All of these processes, as well as those yet to come are designed to help owners and their teams identify and update outdated or mistaken beliefs and assumptions … Read more

What You Don’t Know Can Hurt You: 4 Actions To Develop Stakeholder Loyalty

Most professional and creative service firm leaders surveyed, often over 90% of them, indicated they think they provide great value to their customers, and that they customers are very loyal to them. Surveys of those same clients indicate, often up to 80% of them, marginal satisfaction and openness to switching firms. Most professional and creative … Read more

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