Pricing is such a key variable in our success formulas. What are we saying about our offer and what are we trying to accomplish for our businesses with our pricing? This HubSpot Agency piece is a bit dated and written with agencies in mind, but it is relevant for all … Read more Re-think Your Pricing?
As a compliment to my last post, Assess for Success – 6 Ways to Evaluate And Improve Your Business: Part 4 Customer Segmentation, below is a link to a HubSpot post “How to Create an Ideal Client Profile.” It is written with ad agencies in mind, but can be adopted for and adapted to any professional … Read more Ideal Clients – More On How to Create an “Ideal” Client Profile
This is the 4th installment of Assess for Success: Part 4 – Customer Segmentation. This process follows SWOT Analysis; Feature, Benefit, & Value Mapping; and Competitive Analysis. All of these processes, as well as those yet to come are designed to help owners and their teams identify and update outdated or mistaken beliefs and assumptions … Read more 6 Ways To Evaluate & Improve Your Business: Part 4 – Customer Segmentation
A Disturbing Trend in Business Communication Over the past couple of decades, the global economy has become more knowledge and service-based. It’s led to a proliferation in the number of professional service firms, specifically, consultancies, and more specifically, marketing firms, including but not limited to branding, design, advertising, digital, interactive, web, social media, and countless … Read more “What We’ve Got Here Is Failure to Communicate!”