Face-to-Face and In-Person Still Work Best

Through my experience I have developed a strong preference to communicate in-person rather by email or text, or even phone. Does that reflect my advancing years – that I am “old school”? I am confident it’s not. Not long ago I went to a presentation that revealed that 90% of what we communicate is lost … Read moreFace-to-Face and In-Person Still Work Best

Using “5 Why’s” To Improve Sales

I recently posted a piece on a couple of simple but effective problem solving processes, 5 Why’s and 5 How’s. Before leaving that, I thought I’d share this HubSpot post about using the 5 Why’s for sales. Now I write this like using it for sales is different from general problem solving, but when we … Read moreUsing “5 Why’s” To Improve Sales

Improved Problem Solving: 5 Why’s & 5 How’s

We all spend much of our business, and personal time for that matter, resolving conflicts and solving problems. Perhaps the single most influential factor determining our success or failure is whether or not we determine the actual cause – the specific variable that has created the conflict or problem; or the actual solution – the … Read moreImproved Problem Solving: 5 Why’s & 5 How’s

Do You Have A Competitive Advantage? Are You Sure?

It is especially difficult for professional service firms, including creative agencies, to distinguish much less differentiate themselves. Your Positioning may inform the development of your Competitive Advantage, but your Competitive Advantage will determine your actual Position. I find David C. Baker’s thinking on leading and managing creative service businesses, and professional services businesses, exceptionally relevant, … Read moreDo You Have A Competitive Advantage? Are You Sure?

Another Successful Supporting Strategies Business Fundamentals Bootcamp

On Friday, November 18, I attended and made a presentation at Supporting Strategies Business Fundamentals Bootcamp for Southern NH and Merrimack Valley. It was held at the beautiful Andover Country Club and was very well attended and very well run, as always. Thank you to each and every existing and new connection I met and … Read moreAnother Successful Supporting Strategies Business Fundamentals Bootcamp

Presenting at Upcoming Supporting Strategies Business Fundamentals Bootcamp

I will be presenting “Sharpening Your Marketing Focus: 2 Steps to Effective Lead & Customer Segmentation” at the Business Fundamentals Bootcamp, November 18, 2016, at the Andover Country Club in Andover, MA! This event’s theme is “How will the election results impact the small business community?.” These events have been held for many years and … Read morePresenting at Upcoming Supporting Strategies Business Fundamentals Bootcamp

Quick & Simple Improvement

Many times “the right things to do” and “the right ways to do them” require substantial investment of time, effort, attention, and learning to execute. But it’s not always like that. Here are some quick, simple-to-execute processes that can drive improvement. I recommend making them part of your standard management procedure. Opportunities Identify 3 Unrealized … Read moreQuick & Simple Improvement

Ideal Clients – More On How to Create an “Ideal” Client Profile

As a compliment to my last post, Assess for Success – 6 Ways to Evaluate And Improve Your Business: Part 4 Customer Segmentation, below is a link to a HubSpot post “How to Create an Ideal Client Profile.” It is written with ad agencies in mind, but can be adopted for and adapted to any professional … Read moreIdeal Clients – More On How to Create an “Ideal” Client Profile

6 Ways To Evaluate & Improve Your Business: Part 4 – Customer Segmentation

This is the 4th installment of Assess for Success: Part 4 – Customer Segmentation. This process follows SWOT Analysis; Feature, Benefit, & Value Mapping; and Competitive Analysis. All of these processes, as well as those yet to come are designed to help owners and their teams identify and update outdated or mistaken beliefs and assumptions … Read more6 Ways To Evaluate & Improve Your Business: Part 4 – Customer Segmentation

Assess for Success: Evaluate & Improve Your Business – Part 3 – Competitive Analysis

The first self-assessment process I wrote about was Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis. The second process was Features, Benefits, and Value (FBV) mapping, (Both articles are available at Dixon Management Services). Why do these assessments processes, and make them standard operating procedure? Too often we assume our beliefs or conclusions about our businesses … Read moreAssess for Success: Evaluate & Improve Your Business – Part 3 – Competitive Analysis

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