Video Production Agency


10 year-old video production business experienced inconsistent financial performance and recurring cash flow challenges; overwhelmed with having to perform every role and life-work balance was poor. Owner was overwhelmed with responsibility for every role and responsibility. Despite not being comfortable with, having aptitude for, or experience with delegating meaningful authority and responsibility, and not having sufficient cash and cash flow, was considering engaging a partner or senior level employee. Despite not having sufficient cash or future cash flow, was considering moving from home office to business space. Worked with owner to develop a strategy and plan that accommodated personality, preferences, and strengths; and leveraged business strengths; and utilization of affordable production, administrative, and marketing personal to prevent unnecessary and unaffordable investment in personnel and office space; and enable stabilization, managed growth.

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