Increase your close rate? Decrease your cost of acquisition? Improve your competitive position? HOW? Improve your sales process. The recommendations in this piece distributed by Win Without Pitching will deliver. And while it’s written with a creative agency in mind, I think it is spot-on for any professional services firm. Narrowing focus on the potential customer and their want or need, specifically qualifying it, and then presenting a laser-focused offer and proof-of-concept. Simple, but potent and effective. If we didn’t know it, it is good to learn it. If we did but had stopped being mindful of it, good to realize it again. I hope this helps you and your team achieve more sales success.