Pricing is such a key variable in our success formulas. What are we saying about our offer and what are we trying to accomplish for our businesses with our pricing? This HubSpot Agency piece is a bit dated and written with agencies in mind, but it is relevant for all … Read more Re-think Your Pricing?
It is especially difficult for professional service firms, including creative agencies, to distinguish much less differentiate themselves. Your Positioning may inform the development of your Competitive Advantage, but your Competitive Advantage will determine your actual Position. I find David C. Baker’s thinking on leading and managing creative service businesses, and professional services businesses, exceptionally relevant, … Read more Do You Have A Competitive Advantage? Are You Sure?
I will be presenting “Sharpening Your Marketing Focus: 2 Steps to Effective Lead & Customer Segmentation” at the Business Fundamentals Bootcamp, November 18, 2016, at the Andover Country Club in Andover, MA! This event’s theme is “How will the election results impact the small business community?.” These events have been held for many years and … Read more Presenting at Upcoming Supporting Strategies Business Fundamentals Bootcamp
As a compliment to my last post, Assess for Success – 6 Ways to Evaluate And Improve Your Business: Part 4 Customer Segmentation, below is a link to a HubSpot post “How to Create an Ideal Client Profile.” It is written with ad agencies in mind, but can be adopted for and adapted to any professional … Read more Ideal Clients – More On How to Create an “Ideal” Client Profile
This is the 4th installment of Assess for Success: Part 4 – Customer Segmentation. This process follows SWOT Analysis; Feature, Benefit, & Value Mapping; and Competitive Analysis. All of these processes, as well as those yet to come are designed to help owners and their teams identify and update outdated or mistaken beliefs and assumptions … Read more 6 Ways To Evaluate & Improve Your Business: Part 4 – Customer Segmentation