The Key to Managing Millennials? Understanding

Recently, I have been engaged in several conversations about millennials – millennials in the workplace and how to effectively recruit, retain, and manage them. A lot of concern, frustration, and even resentment and condemnation was interwoven into these conversations. I try to resist using generalizations and labels as a way to prevent myself from developing … Read more

Presenting at Upcoming Supporting Strategies Business Fundamentals Bootcamp

I will be presenting “Sharpening Your Marketing Focus: 2 Steps to Effective Lead & Customer Segmentation” at the Business Fundamentals Bootcamp, November 18, 2016, at the Andover Country Club in Andover, MA! This event’s theme is “How will the election results impact the small business community?.” These events have been held for many years and … Read more

Quick & Simple Improvement

Many times “the right things to do” and “the right ways to do them” require substantial investment of time, effort, attention, and learning to execute. But it’s not always like that. Here are some quick, simple-to-execute processes that can drive improvement. I recommend making them part of your standard management procedure. Opportunities Identify 3 Unrealized … Read more

6 Ways To Evaluate & Improve Your Business: Part 4 – Customer Segmentation

This is the 4th installment of Assess for Success: Part 4 – Customer Segmentation. This process follows SWOT Analysis; Feature, Benefit, & Value Mapping; and Competitive Analysis. All of these processes, as well as those yet to come are designed to help owners and their teams identify and update outdated or mistaken beliefs and assumptions … Read more

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