Pricing is such a key variable in our success formulas. What are we saying about our offer and what are we trying to accomplish for our businesses with our pricing? This HubSpot Agency piece is a bit dated and written with agencies in mind, but it is relevant for all … Read more Re-think Your Pricing?
I am inspired by others, as I most often am, to address a common issue that plagues many business owners and their teams. My inspiration was initiated by one, “The Knowing-Doing Gap,” a book written by Jeffrey Pfeffer and Robert Sutton, two then Stanford University educators and published by Harvard Business School ©2000, about why leaders … Read more It’s Not What We Know, It’s What We Do! A Practical Process for Taking Meaningful Action
My last post was about mastering project profitability. This post is a complimentary follow-up, featuring a HubSpot blog that details project planning and pricing best practices that, as lame Seinfeld stand-up comic Kenny Banya would say, is “gold, gold.” I encourage any professional or creative service business to adopt and customize this rigorous, thorough process … Read more Make Accurate Project Estimating a Best Practice
The most common issue I hear about when talking with professional and creative service business owners is profitability. I cannot recall one owner not wanting or needing to increase profitability. And it is understandable, because for professional and creative service businesses monetizing knowledge and creativity, it is the single most important financial result that determines … Read more 3 Steps to Mastering Project Profitability